Reports 46% Increase in Online Wine Sales to Asian Markets in 2010

32% of fine wine sales went to buyers in the Far East to boost online merchant’s ecommerce sales in sour economy., a leading e-commerce merchant of rare and fine wine based in San Jose, CA, today reported that 25% of 2010 sales went to buyers in China and another 7% to buyers in other Asian markets. saw Asian sales increase 46% over 2009, and 106% over 2008.
Overall wine consumption in Asia is expected to increase by 25% over the next five years, according to During that period, wine consumption in China, already the 8th largest global wine marketplace, will grow five times faster than the rest of the world. The high-end market can grow even more dramatically.

“The demand for fine wine in the Far East, and particularly in China, is growing rapidly,” explained Edward Mackauf, founder and president of “There is an intense demand for premium labels and vintages, including Chateau Lafite-Rothschild, Margaux, Latour, Mouton-Rothschild, and Domaine de la Romanee Conti.”

As much as the increase in sales to Far East buyers helped flourish in a sluggish U.S. economy, the trend also signals the growing importance of the preferences and tastes of a whole new class of high net-worth buyers on fine wine makers, markets, and merchants.

According to Mackauf, “Top California wines, especially from Napa Valley are highly sought after. And the Chinese demand for Ch. Lafite-Rothschild has reached an almost fetish level.”

Founded in 2002, (FWC), located in San Jose, CA, is an Internet business that sells “The Finest Wines at the Finest Prices.” The company specializes in California cult wines, First and Second Growth Bordeaux, Sauternes, and Vintage Port. FWC also acquires and sells the best wines of Burgundy, Rhone, Italy, Australia, and Oregon. FWC buys wine collections from collectors in the U.S. and guarantees rigorous inspection and proper storage to ensure provenance. All FWC wines are sold online or by phone. Visit



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